September 19, 2007
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“Mommy, mommy, I got the monkey!”
A fail-safe fundraising plan: announce to a bunch of 6-year olds that if they sell over 10 items they get a (fluorescent) stuffed animal. THEN give an official blessing for the critters to be attached to school backpacks (they arrive with Convenient Color-matched Clips crafted for this very purpose). This is when that fluorescence kicks in -- there's no way anyone can miss those neon flares lighting up a school playground.
I can't wait to see next year's marketing initiative, but judging from my own Innisbrook poster child I don't think they need to bother themselves with topping this year's.